Reynolds and Reynolds Acquires Add.On.Auto

January 24, 2014

Reynolds and Reynolds, a provider of automotive dealership software and services, acquired Add.On.Auto (AOA), a web-enabled digital platform for marketing and selling vehicle accessories. The acquisition integrates AOA's accessory-marketing and e-commerce capabilities into Reynolds' retail management system to help dealerships increase per-vehicle accessory revenue; AOA founder Sidney Haider will continue to lead the business.

Buyers
Reynolds and Reynolds
Targets
Add.On.Auto (AOA)
Industry
Automotive
Location
United States
Transaction Type
Buyout

Explore More

Related Acquisitions

Track M&A activity that matters to you

Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.