HelloFresh Acquires Factor75 (Factor)
November 23, 2020
HelloFresh (via its US subsidiaries) agreed to acquire all outstanding equity interests of Factor75, Inc. (Factor), a Batavia, Illinois-based ready-to-eat meal delivery company, for up to $277 million (approximately $177M at closing plus up to $100M in performance-based earn-outs and incentives). The acquisition gives HelloFresh immediate scale in the US ready-to-eat market — Factor generated roughly $100M revenue in 2020 and brings production/fulfillment capacity, four facilities and a Chicago-area presence to HelloFresh's U.S. brand portfolio.
- Buyers
- HelloFresh SE (via US subsidiaries)
- Targets
- Factor75, Inc. (Factor)
- Sellers
- Factor shareholders (including investor backers Listen Ventures, Bluestein Ventures and Marcy Venture Partners)
- Industry
- Food & Beverage
- Location
- Illinois, United States
- Transaction Type
- Buyout
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