Viamedia Acquires LocalFactor
March 24, 2025
Viamedia has acquired LocalFactor, a Westport, Connecticut-based tech-enabled digital advertising company, to integrate LocalFactor's programmatic and geo-targeting capabilities with Viamedia's linear TV and digital ad infrastructure. LocalFactor founder and CEO Evan Rutchik will join Viamedia as President & Chief Strategy Officer and LocalFactor will operate as a division of Viamedia to strengthen digital ad operations, sales monetization, and privacy-compliant audience targeting.
- Buyers
- Viamedia
- Targets
- LocalFactor
- Industry
- Marketing & Advertising
- Location
- Connecticut, United States
- Transaction Type
- Buyout
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