MediaRadar Acquires Vivvix (Kantar's North American Advertising Intelligence Unit)

Thompson Street Capital Partners and Endicott Capital Invest in MediaRadar

September 26, 2022

Data & Analytics

Thompson Street Capital Partners (TSCP) and Endicott Capital have made a strategic investment to acquire majority ownership of New York–based ad intelligence SaaS provider MediaRadar, with TSCP serving as the control investor. Frontier Growth sold majority ownership and will remain a minority shareholder; terms were not disclosed. The investors plan to support MediaRadar's continued growth and product/capability expansion.

H.I.G. Capital Acquires Kantar Media from Kantar Group

August 4, 2025

Media & Entertainment

H.I.G. Capital (through an affiliate) has completed the acquisition of Kantar Media from the Kantar Group. Headquartered in London and operating across more than 60 markets, Kantar Media provides audience measurement and media analytics; H.I.G. says it will support the business as an independent company and accelerate investment in its measurement and analytics capabilities.

iQmetrix Acquires Viva Tracker

November 16, 2021

Cloud & SaaS

iQmetrix, a Vancouver-based provider of telecom retail management software, has acquired Viva Tracker, a web-based back-office SaaS solution serving T-Mobile and Sprint wireless retailers. The acquisition brings Viva Tracker's team and capabilities into iQmetrix as a subsidiary to extend iQmetrix's retail management platform and expand market opportunities in the wireless retail channel.

Viral Nation Acquires MediaKits

September 20, 2022

Marketing & Advertising

Viral Nation, a Toronto-based influencer marketing and technology firm, acquired MediaKits, a Los Angeles-based creator analytics platform. Viral Nation will integrate MediaKits' data-aggregation and analytics capabilities into its tech platform to enhance creator analytics and monetization tools; terms were not disclosed.

M3 Global Research Acquires Kantar's Healthcare Vertical Businesses

June 10, 2023

Data & Analytics

M3 Global Research (part of M3 Group) has agreed to acquire Kantar’s remaining healthcare-focused businesses, comprising the Healthcare business of Kantar’s Profiles division and Kantar Media’s healthcare research business (KMHR). The deal transfers specialist healthcare market-research, media measurement and syndicated study capabilities to M3 to expand its life-sciences research offering and global client services.

Mood Media Acquires Vibenomics

March 21, 2023

Marketing & Advertising

Mood Media has acquired Vibenomics, an in-store digital advertising and audio platform provider. The acquisition expands Mood Media's in-store experiential and retail media capabilities, enabling enhanced programmatic advertising, analytics and revenue opportunities for retailers and brands.