HG Insights Acquires MadKudu to Launch Revenue Growth Agentic Ecosystem

HG Insights Acquires TrustRadius

June 19, 2025

Data & Analytics

HG Insights has acquired TrustRadius to integrate TrustRadius' buyer intent data, verified customer reviews, and in-market leads into HG Insights' AI-powered revenue growth intelligence platform. The deal combines complementary datasets to give B2B GTM teams enriched account- and buyer-level insights that accelerate pipeline generation and improve campaign performance.

HG Insights Acquires Intricately

March 29, 2022

Data & Analytics

HG Insights has acquired Intricately, a provider of real-time cloud product adoption, usage, and spend data. The acquisition combines Intricately's sensor-based cloud intelligence with HG Insights' market intelligence platform to expand HG's technology insights and real-time visibility into customers' cloud footprints.

MadKudu Acquires Breadcrumbs

October 11, 2024

Cloud & SaaS

MadKudu, a signal-based selling platform, has acquired Breadcrumbs, a lead scoring and revenue acceleration vendor. Breadcrumbs customers will migrate to the MadKudu platform as the companies combine technologies to expand MadKudu’s predictive scoring and revenue acceleration capabilities.

Gtmhub Acquires Cliff.ai

June 22, 2022

Data & Analytics

Gtmhub, the Denver-based strategy execution (OKR) platform, has acquired UK-based Cliff.ai (Greendeck Technologies, Ltd.), an operational intelligence and KPI anomaly-detection software provider. The deal brings Cliff.ai’s ML-driven business observability capabilities into Gtmhub’s platform to expand monitoring, detection, and root-cause analysis for enterprise customers.

Hg Makes c.$1bn Strategic Investment in insightsoftware

July 13, 2021

Cloud & SaaS

Hg’s Saturn 2 Fund will make a c.$1bn equity investment in insightsoftware to become a significant minority shareholder alongside TA Associates, in a transaction valuing the business at an enterprise value of around $4.0bn. The investment will support insightsoftware’s continued scale as a cloud financial reporting and EPM platform, with existing minority shareholders Genstar and ST6 remaining supportive and TA and Hg sharing joint control.

McKinsey & Company Acquires S4G Consulting

May 3, 2022

Consulting

McKinsey & Company has acquired Madrid-based S4G Consulting, a Salesforce Platinum Partner that specializes in Salesforce CRM implementations and digital commerce transformation. The deal expands McKinsey's capability in rapid Salesforce implementation and tech-enabled CRM services to accelerate end-to-end growth transformations for clients.