Wishpond Acquires Brax.io (AtlasMind Inc.)
August 30, 2021
Wishpond Technologies Ltd. has entered into an asset purchase agreement to acquire certain assets and specified liabilities of AtlasMind Inc. (d/b/a Brax.io) for total consideration of approximately US$2.0 million (cash plus earn-out). The acquisition adds Brax's ad management SaaS capabilities to Wishpond's marketing platform, expanding its product offering into digital ad management; Brax reported trailing twelve month revenue of about US$1.5 million and strong gross/EBITDA margins.
- Buyers
- Wishpond Technologies Ltd.
- Targets
- Brax (AtlasMind Inc.)
- Sellers
- AtlasMind Inc. (d/b/a Brax.io)
- Industry
- Cloud & SaaS
- Location
- New York, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Wishpond Acquires Viral Loops
April 1, 2022
Marketing & Advertising
Wishpond Technologies Ltd. completed an asset acquisition of Viral Loops Limited, a London-based referral marketing SaaS platform, for approximately US$2.3 million (US$1.38M upfront plus up to US$920k earn-out). Wishpond expects to maintain Viral Loops' brand and team, leverage cross-sell opportunities into its ~3,000 SMB customers, and enhance its marketing product suite with Viral Loops' referral marketing capabilities.
-
Bracken Marketing Acquires The Brite Mind LLC
March 3, 2020
Marketing & Advertising
Bracken Marketing, a Newtown, Pennsylvania-based growth agency focused on pharma services and digital health, has acquired The Brite Mind LLC, a Somerville, Massachusetts digital marketing strategy agency. The deal expands Bracken's digital advertising capabilities and gives The Brite Mind clients access to a broader team of sales, marketing, and creative professionals.
-
3Cloud Acquires Brainspire Solutions
June 1, 2023
IT Services
3Cloud, a leading Microsoft Azure services firm, has acquired Brainspire Solutions to deepen its application development and modernization capabilities on Azure. The acquisition expands 3Cloud’s Azure engineering capacity (bringing the firm to over 730 Azure experts) and strengthens its ability to deliver cloud-native application innovation for enterprise clients.
-
Atlantic, Tomorrow's Office Acquires BrainSell
February 5, 2025
IT Services
Atlantic, Tomorrow's Office has acquired BrainSell, a growth enablement company that provides consulting, technology implementation, and data/AI services. BrainSell will operate as a division of Atlantic to expand Atlantic's business technology consulting and digital transformation capabilities for SMBs.
-
Thoma Bravo Acquires AxiomSL
October 19, 2020
Software
Thoma Bravo has agreed to acquire a controlling interest in AxiomSL, a provider of cloud-enabled risk management and regulatory reporting software for banks, investment managers, broker-dealers and trading firms. Thoma Bravo said it will partner with AxiomSL's management to accelerate product innovation, expand cloud capabilities and grow the company's customer base; the deal closed with financing from several lenders and advisors were Evercore and Weil, Gotshal & Manges for AxiomSL and Kirkland & Ellis for Thoma Bravo.
-
IgniteTech Acquires Certain Assets of BryterCX
January 27, 2022
Software
IgniteTech has signed a definitive agreement to acquire certain assets of BryterCX, a provider of AI-driven customer journey and CX analytics. The acquisition will fold BryterCX's Journey Intelligence platform into IgniteTech's Customer Experience Management suite to expand its CX capabilities and offer the technology through IgniteTech's subscription licensing program.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.