Wishpond Acquires Viral Loops

Wishpond Acquires Brax.io (AtlasMind Inc.)

August 30, 2021

Cloud & SaaS

Wishpond Technologies Ltd. has entered into an asset purchase agreement to acquire certain assets and specified liabilities of AtlasMind Inc. (d/b/a Brax.io) for total consideration of approximately US$2.0 million (cash plus earn-out). The acquisition adds Brax's ad management SaaS capabilities to Wishpond's marketing platform, expanding its product offering into digital ad management; Brax reported trailing twelve month revenue of about US$1.5 million and strong gross/EBITDA margins.

360Learning Acquires Looop

January 11, 2022

Education

360Learning, the global collaborative learning SaaS provider, has acquired UK-based LMS leader Looop for $20 million in a mix of cash and shares. The acquisition brings Looop's UX-focused, automation-first learning management system and its enterprise customer base (including Klarna, Monzo, Financial Times and ASOS) into 360Learning to accelerate product capabilities and increase penetration in the UK and other markets.

iN2L Acquires LifeLoop to Create Comprehensive Resident Experience Platform

April 26, 2022

Cloud & SaaS

iN2L, a Vista Equity Partners portfolio company, has acquired LifeLoop to combine resident engagement, communication, and operational tools into a single platform for senior living communities. LifeLoop will merge into iN2L and its co-founder and CEO Amy Johnson will become Chief Strategy Officer of the combined organization to help expand capabilities and scale the offering across the market.

Atlassian Acquires Loom

October 12, 2023

Cloud & SaaS

Atlassian Corporation has acquired Loom, the asynchronous video messaging platform, for approximately $975 million (about $880 million cash and the remainder in Atlassian equity awards). Loom will remain available as a standalone product while being integrated across Atlassian's suite (Jira, Confluence, etc.) to add async video capabilities and AI-driven video-to-workflow features.

Viral Nation Acquires MediaKits

September 20, 2022

Marketing & Advertising

Viral Nation, a Toronto-based influencer marketing and technology firm, acquired MediaKits, a Los Angeles-based creator analytics platform. Viral Nation will integrate MediaKits' data-aggregation and analytics capabilities into its tech platform to enhance creator analytics and monetization tools; terms were not disclosed.

Adelis Equity Partners Acquires Majority Stake in Avidly

September 30, 2022

Marketing & Advertising

Adelis Equity Partners has become the majority shareholder in Avidly following a successful recommended public cash tender offer that closed in September 2022 (98% acceptance after a subsequent offer period). Avidly, a Helsinki-headquartered marketing-technology (MarTech) service provider and leading HubSpot partner with ~280 employees across 18 locations, will be supported by Adelis to accelerate organic growth and pursue strategic acquisitions across regions.