Alterna Equity Partners Invests in Mod Op

Mod Op Acquires Ascend Marketing

October 14, 2025

Marketing & Advertising

Mod Op, a full-service digital marketing agency based in Miami, has acquired Ascend Marketing, a tech-enabled marketing services firm that specializes in marketing automation, martech enablement, and account-based marketing (ABM). The deal expands Mod Op's end-to-end B2B marketing capabilities by adding advanced data, automation and CRM integration expertise to its service offering.

Mod Op Acquires Crenshaw Communications

October 19, 2023

Marketing & Advertising

Mod Op, a Miami-based full-service digital marketing agency and portfolio company of Alterna Equity Partners, has acquired Crenshaw Communications, a New York–headquartered public relations firm. The deal expands Mod Op’s capabilities into public relations and AI-enabled communications; Crenshaw founder Dorothy Crenshaw joins Mod Op as Chief Public Relations Officer.

Mod Op Acquires AMG Marketing Resources

March 9, 2022

Marketing & Advertising

Mod Op, a Miami-based marketing communications agency backed by Alterna Equity Partners, has acquired Ohio-based AMG Marketing Resources (parent of Tenlo and NSRC). The acquisition expands Mod Op's digital capabilities and Midwest footprint following Alterna's recent investment and will integrate AMG's team into Mod Op's Ohio office.

Mod Op Acquires Red Tettemer O'Connell + Partners (RTO+P)

January 10, 2024

Marketing & Advertising

Mod Op, a Miami-based full-service digital marketing agency and portfolio company of Alterna Equity Partners, has acquired Philadelphia-based creative agency Red Tettemer O'Connell + Partners (RTO+P) as an add-on to deepen creative capabilities across social, experiential and content production. Patriot Capital provided debt and equity co-investment to support the transaction, which expands Mod Op's creative services offering and combines RTO+P's award-winning creative talent with Mod Op's data, AI and digital capabilities.

Mod Op Acquires LAM Design

April 30, 2024

Marketing & Advertising

Mod Op, a Miami-based full-service digital marketing agency, has acquired New York-based brand strategy, package design and integrated marketing agency LAM Design. The acquisition expands Mod Op's creative and packaging capabilities to deliver more integrated, AI-enabled marketing solutions to clients, particularly in the consumer-packaged goods sector.

Mod Op Acquires Canada-based Evans Hunt

July 16, 2024

Marketing & Advertising

Mod Op, a Miami-based full-service digital marketing agency, has acquired Calgary-headquartered Evans Hunt, a Canadian digital and product agency with more than 170 employees. The acquisition strengthens Mod Op's presence and capabilities in Canada—particularly in travel & tourism, energy, and telecom—and expands its creative digital and product offerings.