leadHOOP Acquires Assets of MatchMaximizer
October 1, 2020
leadHOOP, a New York–based lead generation SaaS platform, signed an asset purchase agreement to acquire the assets of competitor MatchMaximizer on October 1, 2020. The deal is intended to expand leadHOOP's product capabilities and materially increase its market share in the higher education lead-generation market; financial terms were not disclosed.
- Buyers
- leadHOOP, LLC
- Targets
- MatchMaximizer
- Sellers
- Inquir
- Industry
- Cloud & SaaS
- Location
- United States
- Transaction Type
- Buyout
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