SmartCommerce Acquires Myxx to Expand Click2Cart Recipe-Commerce Capabilities

GOcxm Acquires MobileXCo

September 15, 2025

Marketing & Advertising

Toronto-based GOcxm has acquired MobileXCo, a mobile-first shopper engagement and research specialist, for an undisclosed amount. The deal integrates MobileXCo's loyalty, gamification and consumer-research capabilities into GOcxm's AI-enabled retail execution and consumer engagement platform to strengthen commerce marketing and retail execution offerings for CPG brands.

Icreon Acquires ChangeCX, an Omnichannel Commerce Consultancy

January 10, 2024

IT Services

Icreon, a New York–based customer experience transformation firm, has acquired ChangeCX, a Plano, Texas–headquartered omnichannel commerce consultancy. The acquisition expands Icreon’s commerce and composable commerce capabilities (commercetools, NewStore, Salesforce) and strengthens its offering across B2B and B2C eCommerce, POS and omnichannel inventory management for retail, consumer goods and manufacturing clients.

The Mixx Acquires Captain Creative Group

January 5, 2023

Marketing & Advertising

The Mixx, a certified-diverse strategic creative agency based in New York City, has acquired Captain Creative Group, a certified-diverse experiential, production, and communications agency. The merger brings Captain Creative's experiential and production capabilities into The Mixx to expand services, improve operational efficiency, and better serve enterprise clients across life sciences, technology, and consumer markets.

SmartCommerce Acquires Basketful Co.

October 11, 2022

Cloud & SaaS

SmartCommerce, a PE-backed provider of data-centric, AI-assisted SaaS solutions for CPG, has acquired Basketful, a provider of in-context eCommerce optimization tools and data-driven category/channel insights. The deal expands SmartCommerce’s Click2Cart portfolio—adding contextual commerce and broader category visibility—and the companies have begun integrating technologies to deliver enhanced services to clients in Q4.

Revyrie Acquires Myntr to Expand E‑Commerce Capabilities

January 17, 2024

Marketing & Advertising

Los Angeles-based venture studio Revyrie has acquired New York e‑commerce agency Myntr in an all-cash deal. The acquisition expands Revyrie’s digital commerce and retail services capabilities, adding Shopify development, conversion optimization, and creative services to its portfolio.

eMeals Acquires RecipeBox

April 13, 2022

Software

eMeals, the Birmingham-based digital meal planning and shoppable grocery platform, acquired RecipeBox, a free recipe‑organizing app with more than 200,000 users. eMeals will maintain RecipeBox as a separate brand, integrate grocery ordering partnerships and use the app to expand its promotional channels for retailers and CPG partners while accelerating RecipeBox product development.