SmartCommerce Acquires Basketful Co.

October 11, 2022

SmartCommerce, a PE-backed provider of data-centric, AI-assisted SaaS solutions for CPG, has acquired Basketful, a provider of in-context eCommerce optimization tools and data-driven category/channel insights. The deal expands SmartCommerce’s Click2Cart portfolio—adding contextual commerce and broader category visibility—and the companies have begun integrating technologies to deliver enhanced services to clients in Q4.

Buyers
SmartCommerce
Targets
Basketful
Platforms
SmartCommerce
Industry
Cloud & SaaS
Location
Minnesota, United States
Transaction Type
Addon

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