SmartCommerce Acquires Basketful Co.
October 11, 2022
SmartCommerce, a PE-backed provider of data-centric, AI-assisted SaaS solutions for CPG, has acquired Basketful, a provider of in-context eCommerce optimization tools and data-driven category/channel insights. The deal expands SmartCommerce’s Click2Cart portfolio—adding contextual commerce and broader category visibility—and the companies have begun integrating technologies to deliver enhanced services to clients in Q4.
- Buyers
- SmartCommerce
- Targets
- Basketful
- Platforms
- SmartCommerce
- Industry
- Cloud & SaaS
- Location
- Minnesota, United States
- Transaction Type
- Addon
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