TryMyUI Acquires Stitchology.ai to Build Digital Experience Intelligence Platform

Square Acquires Stitch Labs

August 4, 2020

Cloud & SaaS

Square acquired multichannel inventory and operations management SaaS provider Stitch Labs and will integrate the Stitch team into Square's Seller ecosystem. Stitch Labs will stop taking new customers but continue supporting existing customers through Spring 2021 while Square works to incorporate Stitch's capabilities into its product set.

UserTesting Acquires User Interviews

January 7, 2026

Software

UserTesting has acquired User Interviews to combine its enterprise customer insights platform with User Interviews' participant recruitment marketplace, strengthening participant access and panel management for user research, market research, and AI training. Financial terms were not disclosed; Lightning Partners served as exclusive financial advisor to User Interviews.

Contentstack Acquires Lytics

January 8, 2025

Cloud & SaaS

Contentstack acquired Lytics, a real-time customer data platform, in a deal that closed in December 2024 to add first‑party data activation, audience insights and profile management to Contentstack's composable DXP. The combination aims to enable real‑time personalization at scale for brands and creates a combined business that the company says includes over 500 customers and more than 500 employees.

IRIS Software Group Acquires Staffology

January 8, 2021

Cloud & SaaS

IRIS Software Group has acquired Staffology, a UK-based cloud payroll application founded by Duane Jackson. The acquisition expands IRIS’s cloud payroll and API-driven payroll capabilities to accelerate integration, automation and SaaS payroll offerings for small and mid-sized businesses and accounting bureaus.

Neiman Marcus Group Acquires Stylyze

June 15, 2021

Cloud & SaaS

Neiman Marcus Group announced its intent to acquire Stylyze, Inc., a Seattle-based, women-founded machine-learning SaaS platform that provides product attribution data and curated content to enhance personalized shopping experiences. The acquisition is intended to accelerate NMG’s digital capabilities as part of a broader investment program and was expected to close in the first quarter of fiscal 2022, subject to customary conditions.

Thoma Bravo and Sunstone Partners Acquire UserTesting for $1.3B

January 12, 2023

Cloud & SaaS

Thoma Bravo and Sunstone Partners completed an all-cash acquisition of UserTesting, Inc. for $7.50 per share (approximately $1.3 billion), taking the company private. The buyers plan to combine UserTesting with UserZoom (which Thoma Bravo previously acquired) to create an end-to-end experience research and insights platform led by UserTesting CEO Andy MacMillan.