Invictus Growth Partners Takes $37M Majority Stake in Campfire Interactive

September 24, 2024

Invictus Growth Partners has made a $37 million majority investment in Campfire Interactive, a Ann Arbor–based provider of SaaS profitability and forecasting software for manufacturers and automotive suppliers. The capital will be used to accelerate product innovation, expand sales and marketing, and scale Campfire’s machine-learning and analytics capabilities while existing investors retain a minority stake alongside the founders.

Buyers
Invictus Growth Partners
Targets
Campfire Interactive Inc.
Sellers
Existing investors (unnamed)
Industry
Cloud & SaaS
Location
Michigan, United States
Transaction Type
Buyout

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