Aprimo Acquires Personify XP

Momentive Software Acquires Personify

January 6, 2026

Cloud & SaaS

Momentive Software, a TA Associates-backed platform, has acquired Personify, an Austin-based provider of association management, event management, job board, and member engagement software used by more than 17,000 organizations. The deal expands Momentive’s portfolio of AI-powered, mission-driven SaaS solutions and positions the combined company to serve over 37,000 organizations worldwide with enhanced predictive analytics and integrated platform capabilities.

Webflow Acquires Intellimize

April 19, 2024

Cloud & SaaS

Webflow has acquired Intellimize, an AI-driven website personalization and conversion optimization SaaS, to integrate personalization capabilities into Webflow's Website Experience Platform (WXP). Intellimize CEO Guy Yalif and a majority of the Intellimize team will join Webflow; the companies did not disclose financial terms (TechCrunch reported the deal was eight-figures). Intellimize's features will be integrated into Webflow over the coming months and existing Intellimize customers can continue to use the product.

WilsonHCG Acquires Personify

January 10, 2023

Staffing & HR

WilsonHCG, a global talent solutions firm, has acquired Personify, a Raleigh-based recruitment process outsourcing (RPO) provider focused on healthcare, life sciences, biotech and pharmaceuticals. The deal expands WilsonHCG’s healthcare and life sciences talent capabilities and accelerates Personify’s access to new markets under WilsonHCG’s global platform.

Paradox Acquires Traitify

August 23, 2021

Software

Paradox, the conversational recruiting software company, has acquired Traitify, a mobile-first visual assessment platform, to integrate fast personality and fit assessments into Paradox's hiring workflow. Terms were not disclosed; the deal is intended to improve hourly and high-volume hiring by increasing assessment completion rates and enabling better candidate-to-role prediction.

Personify Acquires MemberClicks

December 23, 2020

Software

Personify, a Pamlico Capital‑backed provider of association and nonprofit technology solutions, has acquired MemberClicks, a member management platform serving more than 3,000 client organizations. The acquisition expands Personify’s purpose-built platform coverage for associations, chambers and member-based organizations and will integrate MemberClicks’ team and products into Personify’s combined sales and marketing organization.

Episerver Acquires Optimizely

September 3, 2020

Cloud & SaaS

Episerver, a portfolio company of Insight Partners, acquired Optimizely to combine content, commerce and personalization capabilities with Optimizely's experimentation and optimization platform, creating an advanced digital experience platform. The transaction closed in October 2020 and brings Optimizely's ~1,500 employees and enterprise customer base into Episerver's expanded offering.