Episerver Acquires Optimizely

Optimizely Acquires Warehouse-Native Analytics Leader NetSpring

September 30, 2024

Data & Analytics

Optimizely has signed a definitive agreement to acquire NetSpring, a Redwood City-based warehouse-native analytics platform, to integrate warehouse-native product and customer-journey analytics into Optimizely's digital experience platform. The acquisition is intended to allow customers to run analytics directly on cloud data warehouses (Snowflake, Databricks, BigQuery, Redshift) and to tie experimentation to business outcomes; the deal is expected to close in Q4 2024 subject to customary conditions.

Webflow Acquires Intellimize

April 19, 2024

Cloud & SaaS

Webflow has acquired Intellimize, an AI-driven website personalization and conversion optimization SaaS, to integrate personalization capabilities into Webflow's Website Experience Platform (WXP). Intellimize CEO Guy Yalif and a majority of the Intellimize team will join Webflow; the companies did not disclose financial terms (TechCrunch reported the deal was eight-figures). Intellimize's features will be integrated into Webflow over the coming months and existing Intellimize customers can continue to use the product.

Optimizely to Acquire Welcome to Advance Digital Experience and Marketing Orchestration

December 1, 2021

Cloud & SaaS

Optimizely announced it has entered into a definitive agreement to acquire Welcome, a content marketing and marketing orchestration platform combining capabilities such as CMP, MRM, and DAM. The combined solution is intended to help marketing teams plan, create, deliver, and optimize campaigns and content through a single end-to-end workflow. The acquisition is expected to close in Q4 2021, subject to customary closing conditions and regulatory clearances.

Elastic Acquires Optimyze to Expand Continuous Profiling for Unified Observability

October 14, 2021

Cloud & SaaS

Elastic (NYSE: ESTC) entered into a definitive agreement to acquire Optimyze, an “always on” continuous profiling platform for infrastructure, applications, and services. The deal is intended to accelerate Elastic’s vision for unified, actionable observability by combining continuous profiling with metrics, logs, and traces, and improving customers’ ability to detect and resolve issues faster.

insightsoftware Acquires Izenda

April 15, 2021

Software

insightsoftware, a provider of financial reporting and enterprise performance management software, has acquired Izenda, an embedded analytics provider used in thousands of applications. The deal expands insightsoftware’s embedded analytics capabilities—coming shortly after its acquisition of Logi Analytics—and aims to deliver richer in-application reporting and visualization to software teams and ISVs.

Optimizely Acquires Customer Data Platform Zaius

March 22, 2021

Data & Analytics

Optimizely acquired Zaius, a customer data platform (CDP), on March 22, 2021 to add customer context and CDP capabilities to its Digital Experience Platform. The acquisition brings Zaius' connectors, segmentation/AI features and orchestration recipes into Optimizely's DXP to improve personalization, analytics and activation across digital experiences.