Optimizely to Acquire Welcome to Advance Digital Experience and Marketing Orchestration

Optimizely Acquires Warehouse-Native Analytics Leader NetSpring

September 30, 2024

Data & Analytics

Optimizely has signed a definitive agreement to acquire NetSpring, a Redwood City-based warehouse-native analytics platform, to integrate warehouse-native product and customer-journey analytics into Optimizely's digital experience platform. The acquisition is intended to allow customers to run analytics directly on cloud data warehouses (Snowflake, Databricks, BigQuery, Redshift) and to tie experimentation to business outcomes; the deal is expected to close in Q4 2024 subject to customary conditions.

Thales Signs Agreement to Acquire OneWelcome

July 12, 2022

Cybersecurity

Thales signed an agreement to acquire OneWelcome, a European leader in Customer Identity and Access Management (CIAM), for a total consideration of €100 million. The acquisition is intended to complement Thales’ identity services and help expand its digital identity and security capabilities, with completion expected in the second half of 2022 subject to regulatory approvals and customary closing conditions.

Remarkable Group Acquires Ultimedia, Optimizely & CRO Specialist

October 26, 2021

IT Services

Remarkable Group International has acquired Ultimedia, a UK-based Optimizely (Episerver) partner and conversion rate optimisation specialist. The self-funded acquisition expands Remarkable Group’s digital experience platform (DXP) capabilities and adds Ultimedia’s engineering, optimisation and enterprise client roster to the Group’s service offering.

Acquia Acquires Widen

September 8, 2021

Software

Acquia announced on September 8, 2021 that it has signed a definitive agreement to acquire Widen, a cloud-native provider of digital asset management (DAM) and product information management (PIM) software. The acquisition brings enterprise-grade DAM and PIM capabilities into Acquia Open DXP, enabling richer digital experiences and expanded product capabilities for Acquia customers; Widen will remain available standalone or as part of the Acquia platform.

Episerver Acquires Optimizely

September 3, 2020

Cloud & SaaS

Episerver, a portfolio company of Insight Partners, acquired Optimizely to combine content, commerce and personalization capabilities with Optimizely's experimentation and optimization platform, creating an advanced digital experience platform. The transaction closed in October 2020 and brings Optimizely's ~1,500 employees and enterprise customer base into Episerver's expanded offering.

InMoment Acquires MaritzCX

February 26, 2020

Cloud & SaaS

InMoment and MaritzCX entered into a definitive agreement to combine their customer experience (CX) businesses, creating a larger CX platform and services organization backed by private equity firm Madison Dearborn Partners. The combined company will support over 2,000 brands with a global team of approximately 1,500 employees and consolidate leadership across retail, hospitality, automotive and financial services.