Remarkable Group Acquires Ultimedia, Optimizely & CRO Specialist

OneMagnify (Crestview-backed) Acquires Optimal’s Performance Marketing Business

February 26, 2026

Marketing & Advertising

OneMagnify, backed by private equity firm Crestview Partners, acquired Optimal’s Performance Marketing business. The deal integrates Optimal’s performance media expertise and proprietary audience data into OneMagnify’s AI-enabled marketing platform and analytics to expand paid media capabilities across programmatic, CTV, paid search, paid social, and marketplace advertising. Financial terms were not disclosed.

MSQ Acquires United Digital Group (UDG)

November 14, 2024

Marketing & Advertising

MSQ has acquired United Digital Group (UDG), a €40m-revenue, 350-strong German digital customer experience agency, to build a pan‑European digital customer experience and tech powerhouse. The deal, which adds UDG's design, engineering and technical delivery capabilities to MSQ's global network, is part of MSQ's PE-backed growth strategy supported by One Equity Partners and LDC; UDG was previously part of PIA Group (owned by Equistone).

CivicPlus Acquires Optimere (ArchiveSocial, Monsido, NextRequest)

May 22, 2022

Government & Public Sector

CivicPlus has agreed to acquire Optimere, the combined business behind ArchiveSocial, Monsido, and NextRequest, to integrate digital compliance, accessibility, and records-management capabilities into its Civic Experience Platform. Insight Partners will support the transaction with additional equity and certain Optimere shareholders (including Level Equity) will become investors in CivicPlus; Optimere serves over 6,000 customers and had crossed roughly $30M ARR prior to the deal.

Optimizely to Acquire Welcome to Advance Digital Experience and Marketing Orchestration

December 1, 2021

Cloud & SaaS

Optimizely announced it has entered into a definitive agreement to acquire Welcome, a content marketing and marketing orchestration platform combining capabilities such as CMP, MRM, and DAM. The combined solution is intended to help marketing teams plan, create, deliver, and optimize campaigns and content through a single end-to-end workflow. The acquisition is expected to close in Q4 2021, subject to customary closing conditions and regulatory clearances.

Smile Group Acquires UX-Republic

April 27, 2021

IT Services

Smile Group has acquired UX-Republic, the French user-experience design specialist, which will continue to operate under its own brand while leveraging Smile's open-source capabilities and international presence. The deal is supported by Smile's shareholders Keensight Capital and Eurazeo PME and is intended to strengthen Smile's consulting and digital-experience offering across France and Europe.

Episerver Acquires Optimizely

September 3, 2020

Cloud & SaaS

Episerver, a portfolio company of Insight Partners, acquired Optimizely to combine content, commerce and personalization capabilities with Optimizely's experimentation and optimization platform, creating an advanced digital experience platform. The transaction closed in October 2020 and brings Optimizely's ~1,500 employees and enterprise customer base into Episerver's expanded offering.