MSQ Acquires United Digital Group (UDG)

MSQ Acquires Atlanta-based Arke to Expand MSQ DX in the Americas

December 11, 2025

Marketing & Advertising

MSQ (via its MSQ DX digital experience division) has acquired Arke, an 80-person digital experience company headquartered in Atlanta with a delivery hub in Florianópolis, Brazil. The acquisition strengthens MSQ DX’s North American footprint, adds capabilities across UX, engineering and martech, and integrates Arke’s founder Eric Stoll into MSQ DX leadership.

Brixey & Meyer Capital Acquires Universal Distribution Group (UDG)

June 13, 2025

Automotive

Brixey & Meyer Capital (BMC) has acquired Universal Distribution Group (UDG), a Charlotte-based provider of aftermarket automotive shop equipment, installation, and field service. The deal is an add-on to BMC's automotive shop equipment platform—UDG's founder Josh Lyerly retains a stake and will remain in a leadership role—expanding the platform's geographic coverage and heavy-duty/collision repair capabilities across the Southeast.

MSQ Acquires New York Creative Agency SPCSHP

October 2, 2024

Marketing & Advertising

London-based MSQ has acquired New York-based creative agency SPCSHP (formerly Big Spaceship), adding roughly 140 employees and more than doubling MSQ's U.S. presence and North American revenues to $100 million. The deal, backed by private equity partners One Equity Partners and LDC, expands MSQ's capabilities and scale in North America and integrates SPCSHP into MSQ's global network of creative, media and technology agencies.

One Equity Partners Acquires MSQ Partners

June 12, 2023

Marketing & Advertising

One Equity Partners (OEP) has acquired MSQ Partners, a London-headquartered creative and technology agency group with over 1,200 employees across 13 offices. OEP will use MSQ as a platform to pursue international expansion and consolidation in tech-enabled marketing and digital transformation; LDC exited its majority investment but will reinvest as a minority partner.

LDC and MSQ Management Acquire MSQ Partners from NVM

May 16, 2019

Marketing & Advertising

LDC has invested alongside MSQ Partners' senior management to acquire MSQ Partners in a deal valuing the business at around £37.5 million, enabling NVM Private Equity to exit. MSQ Partners is a multi-disciplinary marketing communications group of more than 600 employees across the UK, Asia and the US; LDC's capital will be used to accelerate international growth, expand capabilities and pursue potential acquisitions.

PIA Group (Equistone-backed) Acquires UDG United Digital Group from EQT

March 4, 2019

Marketing & Advertising

PIA Group, a digital agency platform backed by Equistone Partners Europe, has acquired UDG United Digital Group from EQT Expansion Capital II. The deal brings UDG’s UX, digital architecture and implementation capabilities into PIA’s portfolio — UDG has ~€40m revenue and around 400 employees across multiple German sites; financial terms were not disclosed.