PIA Group (Equistone-backed) Acquires UDG United Digital Group from EQT

March 4, 2019

PIA Group, a digital agency platform backed by Equistone Partners Europe, has acquired UDG United Digital Group from EQT Expansion Capital II. The deal brings UDG’s UX, digital architecture and implementation capabilities into PIA’s portfolio — UDG has ~€40m revenue and around 400 employees across multiple German sites; financial terms were not disclosed.

Buyers
PIA Group (Performance Interactive Alliance), Equistone Partners Europe
Targets
UDG United Digital Group
Sellers
EQT Expansion Capital II
Platforms
PIA Group (Performance Interactive Alliance)
Location
Hamburg, Germany
Transaction Type
Addon

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