LDC and MSQ Management Acquire MSQ Partners from NVM

MSQ Acquires United Digital Group (UDG)

November 14, 2024

Marketing & Advertising

MSQ has acquired United Digital Group (UDG), a €40m-revenue, 350-strong German digital customer experience agency, to build a pan‑European digital customer experience and tech powerhouse. The deal, which adds UDG's design, engineering and technical delivery capabilities to MSQ's global network, is part of MSQ's PE-backed growth strategy supported by One Equity Partners and LDC; UDG was previously part of PIA Group (owned by Equistone).

MSQ Acquires New York Creative Agency SPCSHP

October 2, 2024

Marketing & Advertising

London-based MSQ has acquired New York-based creative agency SPCSHP (formerly Big Spaceship), adding roughly 140 employees and more than doubling MSQ's U.S. presence and North American revenues to $100 million. The deal, backed by private equity partners One Equity Partners and LDC, expands MSQ's capabilities and scale in North America and integrates SPCSHP into MSQ's global network of creative, media and technology agencies.

One Equity Partners Acquires MSQ Partners

June 12, 2023

Marketing & Advertising

One Equity Partners (OEP) has acquired MSQ Partners, a London-headquartered creative and technology agency group with over 1,200 employees across 13 offices. OEP will use MSQ as a platform to pursue international expansion and consolidation in tech-enabled marketing and digital transformation; LDC exited its majority investment but will reinvest as a minority partner.

MSQ Acquires Elmwood and Merges It with Holmes & Marchant

December 1, 2021

Marketing & Advertising

MSQ, the international marketing group backed by private equity partner LDC, has acquired Elmwood and merged it with its Holmes & Marchant agency to create a global design and brand experience powerhouse. The combined Elmwood will operate across hubs in London, New York, Shanghai and Singapore, expanding MSQ's design capabilities and geographic footprint to better serve large consumer and healthcare clients.

MSQ Partners (LDC-backed) Acquires Brave Spark

October 5, 2021

Marketing & Advertising

MSQ Partners, backed by private equity firm LDC, has acquired creative production studio Brave Spark for an undisclosed sum. Brave Spark — a London-based video, post-production, animation and creative technology studio with c.20 employees — will sit within MSQ’s London hub and expand the group’s content, technology and dynamic creative capabilities globally.

LDC-backed MSQ Partners Acquires Be Heard Partnership for £20.6m

September 2, 2020

Marketing & Advertising

MSQ Partners, backed by LDC, has acquired Be Heard Partnership in a public-to-private transaction that values the business at an enterprise value of £20.6 million. The add-on expands MSQ's multi-disciplinary capabilities—particularly in tech and data analytics—and creates a combined global workforce of approximately 785 people.