Optimizely Acquires Customer Data Platform Zaius

March 22, 2021

Optimizely acquired Zaius, a customer data platform (CDP), on March 22, 2021 to add customer context and CDP capabilities to its Digital Experience Platform. The acquisition brings Zaius' connectors, segmentation/AI features and orchestration recipes into Optimizely's DXP to improve personalization, analytics and activation across digital experiences.

Buyers
Optimizely
Targets
Zaius
Industry
Data & Analytics
Location
Massachusetts, United States
Transaction Type
Buyout

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