Avantax Adds S&P Financial Services and Noble Oak Financial Advisor Teams

NorthRock Partners Adds Vantage Financial Partners

April 1, 2026

Financial Services

NorthRock Partners has acquired Vantage Financial Partners, adding approximately $950 million in assets under management and 19 team members (including seven advisors). The deal expands NorthRock’s Personal Office model across new Midwest locations, strengthening its bench of advisors providing coordinated, long-term financial advice.

Osaic Adds True Wealth Advisors and Soundview Financial Group to Advisor Network

December 7, 2025

Financial Services

Osaic has expanded its national advisor platform by adding True Wealth Advisors (approximately $705 million in client assets) and Soundview Financial Group (approximately $104 million in client assets). Both independent advisory firms joined Osaic from prior affiliations (True Wealth from LPL Financial; Soundview from Commonwealth) to access Osaic's technology, operational support, and succession/capital solutions, strengthening Osaic's presence — particularly in the Mountain West and Pacific Northwest.

Avantax Acquires SEP Financial Services from Stephen E. Plain

September 26, 2024

Financial Services

Avantax Inc. has acquired SEP Financial Services, the independent advisory practice founded by veteran CPA/advisor Stephen E. Plain, as part of Plain’s succession plan. Approximately $40 million in client assets and the practice will transition to Avantax Planning Partners to ensure continuity of tax‑intelligent financial planning and wealth management for clients.

Avantax Acquires GA Investment Management

May 20, 2024

Wealth Management

Avantax has acquired Pennsylvania-based GA Investment Management, onboarding $400 million of GA client assets to its platform and converting 10 GA employees to Avantax W-2 employees. The GA partners selected Avantax as part of a succession plan because of aligned tax-focused planning, in-house asset management, eMoney compatibility, and access to Avantax's network for future advisor growth.

Avantax Acquires Integrated Tax & Wealth Strategies’ $760M Wealth Management Business

May 5, 2024

Wealth Management

Avantax acquired the wealth management business of Integrated Tax & Wealth Strategies, which manages $760 million in client assets as of December 31, 2023. The founder, Brian Stephens, will continue with the tax practice while the wealth team joined Avantax as W-2 investment adviser representatives to deepen Avantax’s tax‑focused wealth management capabilities and expand AUM.

Cetera Holdings Acquires Avantax

November 27, 2023

Financial Services

Cetera Holdings (the holding company of Cetera Financial Group) completed the acquisition of Avantax, Inc. for $26.00 per share in cash, taking Avantax private. The deal adds Avantax's tax-focused wealth management capabilities — including 3,111 financial professionals and approximately $82.3 billion in assets under administration — to Cetera's advisor platform and strengthens its tax-centric offering and multi-custodial capabilities.