Avista Healthcare Partners Launches Birchwell Consumer Health and Acquires Bag Balm
May 4, 2026
Avista Healthcare Partners launched Birchwell Consumer Health as a new U.S. consumer healthcare platform focused on acquiring OTC and skincare brands. Birchwell’s first acquisition is Bag Balm, a Vermont-based therapeutic skincare brand acquired from a seller group led by Gemini Investors.
- Buyers
- Avista Healthcare Partners, Birchwell Consumer Health
- Targets
- Bag Balm
- Sellers
- Seller group led by Gemini Investors
- Platforms
- Birchwell Consumer Health
- Industry
- Healthcare Services
- Location
- Vermont, United States
- Transaction Type
- Addon
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