Senior Market Sales (SMS) Acquires Abt Insurance Agency

November 5, 2025

Senior Market Sales (SMS), an Omaha-based field marketing organization, has acquired Austin-based Abt Insurance Agency to expand its national Medicare insurance distribution. The deal will provide Abt with additional resources and allow SMS to broaden its health and wealth distribution network and digital lead-generation capabilities for serving seniors.

Buyers
Senior Market Sales (SMS)
Targets
Abt Insurance Agency
Industry
Insurance
Location
Texas, United States
Transaction Type
Buyout

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