Mercer Global Advisors Acquires Vishria Bird Financial Group

April 1, 2025

Mercer Global Advisors, a national RIA, has acquired Vishria Bird Financial Group, a Memphis-based financial planning and advisory firm managing $583 million in assets. The acquisition expands Mercer’s footprint in Tennessee and gives Vishria Bird access to Mercer’s family office, back‑office and specialized investment resources; Houlihan Lokey acted as exclusive advisor to Vishria Bird.

Buyers
Mercer Global Advisors, Inc.
Targets
Vishria Bird Financial Group, LLC
Location
Tennessee, United States
Transaction Type
Addon

Explore More

Related Acquisitions

Track M&A activity that matters to you

Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.