Mercer Global Advisors Acquires Vishria Bird Financial Group
April 1, 2025
Mercer Global Advisors, a national RIA, has acquired Vishria Bird Financial Group, a Memphis-based financial planning and advisory firm managing $583 million in assets. The acquisition expands Mercer’s footprint in Tennessee and gives Vishria Bird access to Mercer’s family office, back‑office and specialized investment resources; Houlihan Lokey acted as exclusive advisor to Vishria Bird.
- Buyers
- Mercer Global Advisors, Inc.
- Targets
- Vishria Bird Financial Group, LLC
- Industry
- Wealth Management
- Location
- Tennessee, United States
- Transaction Type
- Addon
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