Saga Acquires the Big Window
March 23, 2022
Saga has acquired the Big Window, a specialist UK research and insight consultancy focused on ageing and the over-50s. The Big Window will become an in-house 'knowledge agency' within Saga to support its data, digital and brand strategy (called "Generation Experience") while continuing to serve external clients; CEO Lisa Edgar joins Saga's Executive Leadership Team.
- Buyers
- Saga
- Targets
- the Big Window
- Industry
- Marketing & Advertising
- Location
- United Kingdom
- Transaction Type
- Buyout
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