Banyan Software Acquires Launch Labs
March 4, 2026
Banyan Software, an acquirer and operator of mission-critical software businesses, has acquired Launch Labs, a Chapel Hill, North Carolina–based marketing technology and data solutions provider. Launch Labs’ platform focuses on identity resolution, audience activation, and marketing attribution for digital marketing agencies, media companies, and automotive enterprises.
- Buyers
- Banyan Software
- Targets
- Launch Labs
- Industry
- Cloud & SaaS
- Location
- North Carolina, United States
- Transaction Type
- Buyout
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