Banyan Software Acquires Launch Labs

March 4, 2026

Banyan Software, an acquirer and operator of mission-critical software businesses, has acquired Launch Labs, a Chapel Hill, North Carolina–based marketing technology and data solutions provider. Launch Labs’ platform focuses on identity resolution, audience activation, and marketing attribution for digital marketing agencies, media companies, and automotive enterprises.

Buyers
Banyan Software
Targets
Launch Labs
Industry
Cloud & SaaS
Location
North Carolina, United States
Transaction Type
Buyout

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