Big Bus Tours Acquires Smart Destinations (Go City Card)
October 4, 2016
Big Bus Tours has acquired Boston-based Smart Destinations, the producer of the Go City Card multi-attraction passes. The acquisition will let Smart Destinations leverage Big Bus' international footprint to launch Go City Card passes in additional destinations while making Big Bus the primary bus tour provider for the passes where both operate.
- Buyers
- Big Bus Tours
- Targets
- Smart Destinations
- Industry
- Media & Entertainment
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
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