Bronco Wine Co. Acquires Assets of Wine Hooligans
February 19, 2025
Bronco Wine Co. acquired key assets of Wine Hooligans at auction, taking full control of brands including Portlandia, Shortbread, Broadside and alcohol-removed Sea Monster, plus production facilities in Santa Rosa. Bronco, which had been Wine Hooligans' majority shareholder since 2023, will retain most Wine Hooligans employees to support ongoing operations under Bronco ownership.
- Buyers
- Bronco Wine Co.
- Targets
- Wine Hooligans
- Industry
- Food & Beverage
- Location
- California, United States
- Transaction Type
- Buyout
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