Cart.com Acquires Sauceda Industries

Springcoast Leads $180 Million Growth Equity Investment in Cart.com

March 4, 2026

Cloud & SaaS

Cart.com, Inc. announced a $180 million growth equity investment led by Springcoast Partners to support scaling its unified commerce and logistics platform. Springcoast is joining existing investors PayPal Ventures, Arsenal Growth Equity, Mercury Fund, and Oak HC/FT, with proceeds earmarked for further development of Cart.com’s software and expansion of its nationwide fulfillment and AI capabilities.

Cart.com Acquires OceanX (Guthy-Renker Fulfillment Operations)

December 10, 2024

Logistics & Distribution

Cart.com has acquired OceanX, the wholly-owned fulfillment operations arm of Guthy‑Renker, adding approximately 200 employees and two facilities (over 600,000 sq ft) to its network. The deal deepens Cart.com’s tech-enabled logistics and fulfillment capabilities for beauty, health and wellness brands and brings Bill Guthy on as a strategic advisor.

UPS to Acquire Mexican Express Delivery Company Estafeta

July 24, 2024

Logistics & Distribution

UPS announced it has agreed to buy Estafeta, a leading Mexican express delivery company, as part of its Better and Bolder strategy to expand premium international small-package and logistics services. The transaction is expected to close by the end of the year, subject to customary closing conditions and regulatory approvals; deal value and terms were not disclosed.

Cart.com Acquires DataFeedWatch

March 17, 2022

Cloud & SaaS

Cart.com acquired DataFeedWatch, a data-feed management SaaS provider, to add feed management and marketplace listing capabilities and expand its international reach. The acquisition gives Cart.com customers access to DataFeedWatch's integrations with 2,000+ shopping channels and accelerates Cart.com's expansion into Europe while bringing all DataFeedWatch employees and CEO Jacques van der Wilt into the Cart.com organization.

Cart.com Acquires SellerActive to Expand Multichannel Ecommerce Capabilities

January 18, 2022

Cloud & SaaS

Cart.com, an end-to-end ecommerce-as-a-service provider, acquired SellerActive, a Portland-based SaaS multichannel ecommerce management platform. The acquisition integrates SellerActive’s listings, inventory, pricing, and fulfillment automation into Cart.com’s suite to expand multichannel capabilities and drive growth for ecommerce brands.

Cart.com Acquires 180Commerce

November 14, 2021

E-Commerce

Cart.com, the end-to-end ecommerce-as-a-service provider, has acquired 180Commerce, a Carlsbad-based marketplace-focused ecommerce agency. The acquisition brings 180Commerce’s marketplace management, advertising, content and analytics capabilities into Cart.com’s integrated commerce platform to expand marketplace services for Cart.com’s brand customers.