Cart.com Acquires 180Commerce

Springcoast Leads $180 Million Growth Equity Investment in Cart.com

March 4, 2026

Cloud & SaaS

Cart.com, Inc. announced a $180 million growth equity investment led by Springcoast Partners to support scaling its unified commerce and logistics platform. Springcoast is joining existing investors PayPal Ventures, Arsenal Growth Equity, Mercury Fund, and Oak HC/FT, with proceeds earmarked for further development of Cart.com’s software and expansion of its nationwide fulfillment and AI capabilities.

Cars Commerce (Cars.com Inc.) Acquires DealerClub

January 23, 2025

Automotive

Cars Commerce (d/b/a Cars.com) acquired DealerClub, a dealer-to-dealer digital wholesale auction, for approximately $25 million in cash with up to $88 million of additional performance-based consideration. The deal, which closed January 23, 2025, expands Cars Commerce’s Trade & Appraisal strategy by adding transactional wholesale capabilities and access to a dealer-facing marketplace serving 650+ dealer customers.

Cart.com Acquires Amify to Expand Amazon Marketplace Services

April 2, 2024

Marketing & Advertising

Cart.com has acquired Amify, a provider of Amazon optimization and advertising services, to strengthen its Marketplace Services and expand capabilities for mid‑market and enterprise brands. Amify’s full team — including founder Ethan McAfee and CEO Chris Mehrabi, who will lead Cart.com’s Professional Services as Chief Delivery Officer — will integrate into Cart.com to deliver expanded omnichannel software, services and logistics.

Cart.com Acquires DataFeedWatch

March 17, 2022

Cloud & SaaS

Cart.com acquired DataFeedWatch, a data-feed management SaaS provider, to add feed management and marketplace listing capabilities and expand its international reach. The acquisition gives Cart.com customers access to DataFeedWatch's integrations with 2,000+ shopping channels and accelerates Cart.com's expansion into Europe while bringing all DataFeedWatch employees and CEO Jacques van der Wilt into the Cart.com organization.

Cart.com Acquires SellerActive to Expand Multichannel Ecommerce Capabilities

January 18, 2022

Cloud & SaaS

Cart.com, an end-to-end ecommerce-as-a-service provider, acquired SellerActive, a Portland-based SaaS multichannel ecommerce management platform. The acquisition integrates SellerActive’s listings, inventory, pricing, and fulfillment automation into Cart.com’s suite to expand multichannel capabilities and drive growth for ecommerce brands.

Ebates Acquires Cartera Commerce

January 27, 2017

Marketing & Advertising

Ebates, the San Francisco-based cashback shopping and loyalty marketplace (a subsidiary of Rakuten), has acquired Cartera Commerce, a Lexington, Massachusetts-based provider of loyalty marketing solutions and rewards programs. The deal expands Ebates' loyalty marketing capabilities and brings Cartera's merchant, card issuer and airline partnerships and offer platform into Ebates' portfolio.