Citi to Acquire Kard Financial to Expand Commerce Media and Rewards Capabilities
August 13, 2026
Citi’s U.S. Consumer Cards business entered into an agreement to acquire Kard Financial, Inc., which operates a commerce media and rewards platform for banks and fintechs. The proposed acquisition is intended to strengthen Citi’s commerce ecosystem by combining Citi’s scale and payments expertise with Kard’s AI-driven personalization and merchant-funded rewards network.
- Buyers
- Citi
- Targets
- Kard Financial, Inc. (Kard)
- Industry
- Payments & Fintech
- Location
- United States
- Transaction Type
- Buyout
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