Crestview-backed OneMagnify Acquires Optimal’s Performance Marketing Business
February 26, 2026
OneMagnify, backed by private equity firm Crestview Partners, acquired the Performance Marketing business of Optimal. The deal integrates Optimal’s performance media expertise and proprietary audience data into OneMagnify’s AI-enabled platform and analytics to expand its paid media offering across channels including programmatic, CTV, paid search, paid social, and marketplace advertising. Financial terms were not disclosed.
- Buyers
- OneMagnify, Crestview Partners
- Targets
- Optimal's Performance Marketing business
- Sellers
- Optimal
- Platforms
- OneMagnify
- Industry
- Marketing & Advertising
- Location
- Michigan, United States
- Transaction Type
- Addon
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