Cvent Acquires ON24 to Expand AI-Powered Webinar and Digital Engagement Capabilities
December 30, 2025
Cvent completed its acquisition of ON24, adding the enterprise-grade webinar and AI-driven intelligent engagement platform to Cvent’s end-to-end event management portfolio. The combined offering is intended to unify in-person, hybrid, and digital/webinar engagement into a single connected “Total Event Program,” helping B2B marketers capture first-party data and drive pipeline and revenue.
- Buyers
- Cvent
- Targets
- ON24
- Industry
- Software
- Location
- United States
- Transaction Type
- Buyout
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