Cvent to Acquire ON24

Blackstone Completes Acquisition of Cvent

June 15, 2023

IT Services

Cvent Holding Corp. was acquired by an affiliate of private equity funds managed by Blackstone for an enterprise value of approximately $4.6 billion. The deal closed on June 15, 2023 for $8.50 per share in cash, with Abu Dhabi Investment Authority (ADIA) making a significant minority investment and Vista Equity Partners participating as an existing stockholder.

Cvent Acquires Goldcast

December 15, 2025

Cloud & SaaS

Cvent has acquired Goldcast, an AI-powered B2B video content and webinar platform, to integrate Goldcast's automated video-clipping and content-repurposing capabilities into Cvent's event marketing and management platform. The deal will allow Cvent customers to instantly convert event moments into on-brand video content and extend the lifecycle and revenue impact of webinars and events.

ON24 Acquires VIBBIO

April 21, 2022

Cloud & SaaS

ON24 has acquired VIBBIO, a Scandinavian cloud video software company, to integrate VIBBIO’s video creation and editing capabilities into the ON24 Platform. Financial terms were not disclosed; the acquisition was funded from ON24’s cash balance and is not expected to have a material impact on its 2022 financial results.

Cvent Acquires Splash to Expand Field Marketing Product Suite

September 6, 2024

Software

Cvent has acquired Splash, an event marketing technology company, to extend its event and marketing platform into field and repeatable event programs. The acquisition brings Splash's platform — used by 500+ organizations including more than 60 Fortune 1000 companies — into Cvent's product suite to accelerate event marketing capabilities and drive pipeline for customers.

Cvent Acquires Jifflenow and iCapture

January 12, 2024

Cloud & SaaS

Cvent has acquired Jifflenow, a B2B meeting-scheduling platform, and iCapture, a trade-show lead capture solution, to expand its event marketing and management capabilities. The acquisitions add appointment scheduling and universal lead-capture functionality to Cvent’s Event Marketing & Management platform, improving trade-show ROI and on-site lead qualification and follow-up.

ON Services Acquires CMI AV

July 10, 2023

Media & Entertainment

ON Services, a national live event production and in-house AV provider headquartered in Atlanta, has acquired CMI AV, an AV design and event production firm with offices in New York and Washington, D.C. The deal expands ON Services' geographic footprint to 14 states and increases its in-house AV presence across 50 venues, broadening its capabilities for corporate, association, medical and trade-show events.