Troika Media Group Acquires Converge Direct LLC for $125 Million

February 24, 2022

Troika Media Group, Inc. (Nasdaq: TRKA) has signed a definitive agreement to acquire Converge Direct, LLC, a performance marketing and customer acquisition business, for $125 million. The acquisition adds Converge's HELIX business-intelligence platform and ~85 employees to Troika, substantially expanding Troika's digital media, performance marketing and analytics capabilities and increasing recurring revenue.

Buyers
Troika Media Group, Inc.
Targets
Converge Direct, LLC
Location
New York, United States
Transaction Type
Buyout

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