Troika Media Group Acquires Converge Direct LLC for $125 Million
February 24, 2022
Troika Media Group, Inc. (Nasdaq: TRKA) has signed a definitive agreement to acquire Converge Direct, LLC, a performance marketing and customer acquisition business, for $125 million. The acquisition adds Converge's HELIX business-intelligence platform and ~85 employees to Troika, substantially expanding Troika's digital media, performance marketing and analytics capabilities and increasing recurring revenue.
- Buyers
- Troika Media Group, Inc.
- Targets
- Converge Direct, LLC
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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