Marlin Portfolio Company Virgin Pulse Acquires Welltok

November 12, 2021

Marlin Equity Partners has acquired Welltok and will merge the company into Virgin Pulse, a Marlin portfolio company, expanding Virgin Pulse’s digital health platform with Welltok’s analytics-driven consumer database and multi-channel outreach capabilities. The deal adds predictive analytics and new communication channels (text/SMS, mail, social, IVR) to Virgin Pulse’s Homebase for Health, broadening its reach across employers, health plans and health systems.

Buyers
Marlin Equity Partners, Virgin Pulse
Targets
Welltok
Platforms
Virgin Pulse
Location
Colorado, United States
Transaction Type
Addon

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