SureWerx Acquires NEOS Overshoe from Rocky Brands (Riverside-backed add-on)

October 5, 2022

SureWerx has acquired the NEOS Overshoe brand from Rocky Brands, Inc. The transaction was executed as an add-on to SureWerx, a portfolio company of The Riverside Company, with Riverside supporting the investment to expand NEOS through marketing, e-commerce and SureWerx’s distribution network.

Buyers
The Riverside Company, SureWerx
Targets
NEOS Overshoe
Sellers
Rocky Brands, Inc.
Platforms
SureWerx
Industry
Manufacturing
Location
United States
Transaction Type
Addon

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