Demopolis Equity Partners Acquires TruStage's Digital Storefront Business

February 10, 2025

Demopolis Equity Partners has acquired the Digital Storefront business from TruStage, establishing the product as an independent company to accelerate product innovation and growth. The transaction will allow Digital Storefront to continue supporting credit unions and community banks with personalized, data-driven marketing while TruStage remains a strategic partner for insurance and payment protection products.

Buyers
Demopolis Equity Partners
Targets
Digital Storefront (Digital Storefront business of TruStage)
Sellers
TruStage
Location
United States
Transaction Type
Divestiture

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