Fullsteam / Commerce7 Acquires WineDirect's SaaS Division

January 16, 2025

Fullsteam — the parent of Commerce7 — has agreed to acquire WineDirect's SaaS division and fold the business into Commerce7's direct-to-consumer platform for wineries. As part of the deal, 35 WineDirect SaaS employees will join Commerce7 and clients will be migrated over time to Commerce7's platform and payments gateway, expanding Commerce7's product, support and payments capabilities.

Buyers
Fullsteam, Commerce7
Targets
WineDirect (SaaS division)
Sellers
WineDirect
Platforms
Commerce7
Industry
Cloud & SaaS
Location
California, United States
Transaction Type
Buyout

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