Exadel Acquires Tangent to Add Experience Design to Its AI Engineering Line

Exadel, a Tampa-based software services and consulting firm, acquired Tangent, a London-based digital experience consultancy. The acquisition is intended to pair Tangent’s front-end capabilities (UX, product, web experience, and MarTech engineering) with Exadel’s AI-native engineering practice. Deal terms were not disclosed, and Tangent will continue operating under its existing brand within Exadel’s Digital Experiences practice.