Extraordinary Brands Acquires Basecamp Fitness
April 1, 2026
Extraordinary Brands, a boutique fitness franchisor, announced the acquisition of Basecamp Fitness, a high-intensity interval training (HIIT) franchise with a 35-minute workout model. The deal expands Extraordinary Brands’ portfolio of fitness concepts and the company plans to integrate Basecamp into its shared services platform with centralized marketing, operational support, and technology enhancements.
- Buyers
- Extraordinary Brands
- Targets
- Basecamp Fitness
- Sellers
- Purpose Brands
- Platforms
- Extraordinary Brands
- Industry
- Healthcare Services
- Location
- Virginia, United States
- Transaction Type
- Addon
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