Extraordinary Brands Acquires Basecamp Fitness

April 1, 2026

Extraordinary Brands, a boutique fitness franchisor, announced the acquisition of Basecamp Fitness, a high-intensity interval training (HIIT) franchise with a 35-minute workout model. The deal expands Extraordinary Brands’ portfolio of fitness concepts and the company plans to integrate Basecamp into its shared services platform with centralized marketing, operational support, and technology enhancements.

Buyers
Extraordinary Brands
Targets
Basecamp Fitness
Sellers
Purpose Brands
Platforms
Extraordinary Brands
Location
Virginia, United States
Transaction Type
Addon

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