Fair Holdings Take-Private Acquisition of TrueCar for $227 Million
January 22, 2026
Fair Holdings, led by TrueCar founder Scott Painter, completed a $227 million all-cash take-private acquisition of TrueCar. The deal is backed by a strategic investor group including PenFed Credit Union, Zurich North America, AutoNation, Atlantic Coast Automotive, and technology partners such as Impel AI, ID.me, CRIF, and In The Car.
- Buyers
- Fair Holdings, Inc., PenFed Credit Union, Zurich North America, AutoNation, Atlantic Coast Automotive, Impel AI, ID.me, CRIF, In The Car
- Targets
- TrueCar, Inc.
- Platforms
- Fair Holdings, Inc.
- Industry
- Transportation
- Location
- California, United States
- Transaction Type
- Buyout
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