Fair Holdings Take-Private Acquisition of TrueCar for $227 Million

January 22, 2026

Fair Holdings, led by TrueCar founder Scott Painter, completed a $227 million all-cash take-private acquisition of TrueCar. The deal is backed by a strategic investor group including PenFed Credit Union, Zurich North America, AutoNation, Atlantic Coast Automotive, and technology partners such as Impel AI, ID.me, CRIF, and In The Car.

Buyers
Fair Holdings, Inc., PenFed Credit Union, Zurich North America, AutoNation, Atlantic Coast Automotive, Impel AI, ID.me, CRIF, In The Car
Targets
TrueCar, Inc.
Platforms
Fair Holdings, Inc.
Industry
Transportation
Location
California, United States
Transaction Type
Buyout

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