Ferrero Group Acquires Bold Snacks

March 18, 2026

Ferrero Group has signed an agreement to acquire Bold Snacks, a Brazilian premium protein snack company. The transaction will bring Bold Snacks into Ferrero’s growing portfolio of better-for-you brands, with Ferrero taking over Bold Snacks’ office and factory in Divinópolis, Minas Gerais, where about 300 employees are expected to join Ferrero Brazil.

Buyers
Ferrero Group
Targets
Bold Snacks
Sellers
Bold Snacks Founder and CEO Gabriel Ferreira (quoted)
Industry
Food & Beverage
Location
Minas Gerais, Brazil
Transaction Type
Buyout

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