Ferrero Group Acquires Bold Snacks
March 18, 2026
Ferrero Group has signed an agreement to acquire Bold Snacks, a Brazilian premium protein snack company. The transaction will bring Bold Snacks into Ferrero’s growing portfolio of better-for-you brands, with Ferrero taking over Bold Snacks’ office and factory in Divinópolis, Minas Gerais, where about 300 employees are expected to join Ferrero Brazil.
- Buyers
- Ferrero Group
- Targets
- Bold Snacks
- Sellers
- Bold Snacks Founder and CEO Gabriel Ferreira (quoted)
- Industry
- Food & Beverage
- Location
- Minas Gerais, Brazil
- Transaction Type
- Buyout
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