Flipp Acquires Majority Stake in MEDIA Central Group to Create Global Drive-to-Store Marketing Leader

MEDIA Central Group Combines with ShopFully to Create Europe Drive-to-Store Marketing Leader

May 25, 2023

Marketing & Advertising

MEDIA Central Group has combined with ShopFully to form a leading Europe-focused drive-to-store marketing platform. The transaction (backed by Bregal Unternehmerkapital) brings together MEDIA Central, Offerista, Yagora and ShopFully to scale digital capabilities, expand internationally and strengthen retail media offerings; Highland Europe will retain a minority stake and ShopFully's CEO Stefano Portu reinvests and becomes CEO Digital of the combined group.

Truelink Capital Acquires Flipp Corporation

August 16, 2023

Marketing & Advertising

Truelink Capital, a Los Angeles-based private equity firm, has acquired Flipp Corporation, a Toronto-headquartered marketing technology platform that connects retailers and CPG manufacturers to millions of shoppers. Truelink said it will invest to accelerate product innovation, expand distribution, and pursue organic growth and potential strategic add-ons to scale Flipp's digital merchandising capabilities.

MEDIA Central Acquires Offerista Group

July 31, 2021

Marketing & Advertising

MEDIA Central, a portfolio company backed by funds advised by Bregal Unternehmerkapital, has acquired Berlin-based Offerista Group GmbH, Europe's largest shopper marketing network. The acquisition combines MEDIA Central's unaddressed household advertising leadership with Offerista's digital drive-to-store marketing capabilities to create a single-source full-service trade communication provider across haptic and digital channels.

GlynnDevins Acquires Linkmedia 360

October 21, 2020

Marketing & Advertising

GlynnDevins, a Kansas City-based data- and technology-enabled marketing firm, has acquired Linkmedia 360, a digital, data-driven marketing agency based in Independence, Ohio. The acquisition expands GlynnDevins' digital and analytics capabilities to strengthen lead-generation and performance marketing services for its clients.

Collabtech Group Acquires MediaCentric

February 24, 2026

IT Services

Collabtech Group acquired MediaCentric, a wholesale A/V design, installation, commissioning, and services firm. The transaction expands Collabtech’s channel-only delivery capabilities and geographic support for partners, adding deeper expertise in digital signage, video walls, and large-scale field operations.

Media Central Corporation Announces LOI to Acquire Lazarus Bleau Incorporated

December 10, 2020

Media & Entertainment

Media Central Corporation Inc. has entered into a letter of intent to acquire media and marketing services firm Lazarus Bleau Incorporated for total consideration of $2.0 million, paid via the issuance of 200 million Media Central common shares. The acquisition will add two publications (Horizon Travel & Lifestyle Magazine and On The GO), expand Media Central’s monthly audience to more than 7.2 million readers, and names Lazarus Bleau executive Larry Bleau as Media Central’s new CEO.