G2 Agrees to Acquire Capterra, Software Advice, and GetApp from Gartner

BetterCloud Acquires G2 Track from G2

March 12, 2024

Cloud & SaaS

BetterCloud has acquired the G2 Track product line from G2 and formed a strategic partnership with G2 to combine SaaS operations and spend intelligence. The acquisition integrates G2 Track’s spend and license management capabilities into BetterCloud’s SaaS Management Platform to give IT and Finance teams unified visibility and automation for managing SaaS costs and usage.

G2 Risk Solutions to Combine with EverC to Expand AI-Powered Merchant Risk Solutions

August 5, 2025

Cybersecurity

G2 Risk Solutions (G2RS) and EverC announced they have signed an agreement to combine, aimed at strengthening their ability to defend global e-commerce against merchant and online marketplace threats. The transaction is expected to close in Q3 2025, subject to customary closing conditions, with G2RS CEO Brian Longe to lead the combined company.

G2 Acquires unSurvey's AI Capabilities and Team

June 10, 2025

AI & Machine Learning

G2 has acquired AI-first capabilities and talent from unSurvey, a Y Combinator–backed conversational-AI research company. The unSurvey founding team and engineers join G2 to embed voice- and AI-led conversational review collection and custom research capabilities across G2's marketplace, strengthening its AI product offerings.

ClearCourse Acquires B2B eCommerce Platform GOb2b

October 10, 2024

Cloud & SaaS

ClearCourse, a London-based software and embedded payments specialist, has acquired B2B eCommerce platform GOb2b to expand its industry-specific software offerings for small and mid-sized businesses. GOb2b, which serves customers across the United Kingdom and Ireland in sectors such as food and drink, health and safety, and manufacturing, will be integrated into ClearCourse's suite of solutions.

Piper Sandler Acquires G Squared Capital Partners

September 17, 2025

Financial Services

Piper Sandler Companies entered into a definitive agreement to acquire G Squared Capital Partners, a Washington, D.C.-area boutique investment bank focused on government services and defense technology. The deal is intended to integrate G Squared’s specialty coverage into Piper Sandler’s technology investment banking platform and expand capabilities in federal markets, with the transaction expected to close in Q3 2025.

ServiceNow Acquires AI-Powered IoT Platform G2K

May 12, 2023

Software

ServiceNow has signed an agreement to acquire AI-powered platform G2K, adding real-time IoT and physical‑space data capabilities to the Now Platform to improve retail and other industry workflows. G2K is headquartered in Munich, Germany, employs 200+ people, and the deal is expected to close in Q3 2023; financial terms were not disclosed.