Grupo Flex Acquires Marmota

Flex Acquires Maza; Wellington Injects $10M

April 25, 2025

Payments & Fintech

Flex has acquired Maza, a Spanish‑language entity formation and payments app, which will rebrand as Flex Consumer and integrate into Flex’s product suite. Wellington (via Wellington Access Ventures) co‑led an additional $10M equity injection into the combined business and will have a board observer, supporting Flex’s expansion into consumer and solopreneur segments.

Bain Capital Private Equity Acquires Majority Stake in Maesa

March 28, 2019

Consumer Products

Bain Capital Private Equity has signed a definitive agreement to acquire a majority stake in Maesa, a global beauty brand incubator and private-label manufacturer. Maesa’s co-founders and management remain substantial shareholders, while minority investor Andera Partners will be selling its stake; the deal positions Maesa for a next phase of global growth and capability expansion.

CALIDA GROUP Acquires Cosabella

May 19, 2022

Consumer Products

The CALIDA GROUP has acquired American premium lingerie and loungewear brand Cosabella, purchasing 100% of the company for a total package of USD 80 million including earn-out. The deal strengthens CALIDA's core underwear portfolio, provides a US hub for launching its CALIDA and AUBADE brands, and leverages Cosabella's strong DTC/e-commerce business (online share >50%) and ~50 employees to drive growth in the US and Europe.

Tempur Sealy (Somnigroup) Acquires Mattress Firm

May 9, 2023

Retail

Tempur Sealy International, Inc. signed a definitive agreement to acquire Mattress Firm, the U.S.'s largest mattress specialty retailer, in a transaction first announced at an approximate $4.0 billion enterprise value and completed in February 2025 with a reported total purchase price of roughly $5.0 billion. The deal was funded with approximately $2.7 billion of cash and the issuance of 34.2 million Tempur Sealy shares; following closing Tempur Sealy renamed itself Somnigroup International and will operate Mattress Firm as a decentralized business unit while divesting a portion of retail locations and the Sleep Outfitters business to MW SO Holdings (Mattress Warehouse).

The Futurum Group Acquires LuccaZara

December 4, 2023

Marketing & Advertising

The Futurum Group, a global tech advisory, research, intelligence, and media firm based in Austin, Texas, has acquired LuccaZara, a San Jose–based tech marketing and content production agency founded by Lisa Martin. The acquisition expands Futurum's media and content capabilities—LuccaZara's founder will join Futurum to produce and host event and onsite shows as Futurum scales its B2B research-led content platform.

Flexa Acquires Drop Party

June 9, 2022

Marketing & Advertising

Flexa announced it will acquire Drop Party, an Austin-based marketing technology firm that creates experiential merch drops and end-to-end fulfillment for brands. Drop Party's founders Marco Marandiz and Shayan Hashimoto will join Flexa to lead a new marketing offering (Marandiz will become Flexa's Chief Marketing Officer); terms were not disclosed.