West Lane Capital Partners Acquires Majority Stake in Non-Foods Marketing Corp

West Lane Capital Partners Acquires Majority Stake in Non‑Foods Marketing Corp.

February 23, 2023

Consumer Products

West Lane Capital Partners has acquired a majority stake in Non‑Foods Marketing Corp. (NFM), a New York‑based national buying service and developer/marketer of general merchandise sold under the Living Concepts brand. Founder Tony Gusta will remain CEO and retain an ownership stake as West Lane partners with the company to expand its customer, product and distribution channels domestically and internationally.

West Lane Capital Partners Acquires Majority Stake in Fantasy Files Group

May 16, 2019

Consumer Products

West Lane Capital Partners LLC has acquired a majority stake in Fantasy Files Group LLC, a California-based developer, manufacturer and distributor of specialty cosmetic products (brands include Blossom, Blue Cross and Savina). Founders Ron Tinero and Mark Friedman will remain as executives and shareholders; West Lane said it will work with management to expand distribution channels domestically and internationally and launch new products.

Greens Farms Capital and Landon Capital Partners Acquire Majority Stake in 919 Marketing

January 5, 2021

Marketing & Advertising

Greens Farms Capital and Landon Capital Partners have acquired a majority stake in 919 Marketing, a data-driven content marketing agency headquartered near Raleigh, North Carolina. The investment will provide capital and strategic support to accelerate growth and serve as a platform for add-on acquisitions in the fragmented marketing services industry.

Westcap Invests in Fit Foods LP

February 4, 2026

Food & Beverage

Westcap Mgt. Ltd., through its Westcap MBO III fund, completed an investment in Fit Foods LP, a Canadian manufacturer and distributor of sports nutrition and healthy-living supplement brands including MUTANT, Pure Vita Labs, Whey Gourmet and North Coast Naturals. The deal positions Fit Foods as a platform for Westcap to support growth and expansion while founder Jim McMahon remains an ongoing shareholder and the company continues operating from its Port Coquitlam, British Columbia manufacturing and warehousing facilities.

Millstone Capital Advisors Acquires Native Foods

June 18, 2018

Restaurants & Hospitality

St. Louis-based private equity firm Millstone Capital Advisors has acquired Native Foods, a Chicago-based plant-focused fast-casual restaurant chain with 13 locations across California, Colorado, Oregon and Illinois. Millstone said the investment will provide resources to support Native Foods' expansion while maintaining the brand's plant-based mission and operations under existing management.

Morgan Stanley Capital Partners Acquires FoodScience

November 19, 2024

Food & Beverage

Investment funds managed by Morgan Stanley Capital Partners (MSCP) have acquired FoodScience, a Williston, Vermont-based formulator, manufacturer and marketer of pet and human nutritional supplements, from Wind Point Partners. MSCP said it will work with CEO Sharon Rossi to pursue organic growth and strategic M&A to expand FoodScience's portfolio and capabilities.