General Mills Acquires Fera Pets
November 9, 2023
General Mills, through its growth equity arm Gold Medal Ventures, has acquired Fera Pets, a veterinarian-founded pet supplement brand. The deal is the first acquisition by General Mills' new growth equity fund and expands the company's pet portfolio into the pet supplement category.
- Buyers
- General Mills, Inc., Gold Medal Ventures (General Mills growth equity fund)
- Targets
- Fera Pets, Inc.
- Industry
- Consumer Products
- Location
- California, United States
- Transaction Type
- Buyout
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