Genius Sports Acquires Legend
February 5, 2026
Genius Sports (NYSE: GENI) entered into a definitive agreement to acquire Legend, a global digital sports and gaming media network, in a transaction valued at up to $1.2 billion ($900 million at closing plus an earnout of up to $300 million). The deal is expected to close in the second quarter of 2026, subject to customary closing conditions.
- Buyers
- Genius Sports Limited
- Targets
- Legend
- Industry
- Media & Entertainment
- Location
- India
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Genius Sports Acquires Sports Innovation Lab
September 18, 2025
Data & Analytics
Genius Sports has acquired Sports Innovation Lab to combine its official game data with Sports Innovation Lab’s deterministic fan graph and analytics, accelerating the expansion of Genius Sports' media business. The deal integrates Sports Innovation Lab’s fan intelligence into Genius Sports’ FANHub and GeniusIQ ecosystem to deliver deeper audience targeting and sponsorship insights for leagues, brands and agencies.
-
Gen Digital Acquires MoneyLion
April 17, 2025
Financial Services
Gen Digital agreed to acquire MoneyLion for $82.00 per share in cash, plus a contingent value right (CVR). All regulatory approvals were obtained and the acquisition closed on April 17, 2025; MoneyLion became a subsidiary of Gen and its stock was delisted from public markets.
-
Sixth Street Makes Majority Investment in Legends
July 29, 2024
Media & Entertainment
Global investment firm Sixth Street agreed to a majority investment in Legends, the premium sports and live-events hospitality and services company, in a transaction expected to close in the first quarter. Sixth Street will lead a partnership group alongside co-founders YGE Holdings (an affiliate of the New York Yankees) and Jones Concessions (an affiliate of the Dallas Cowboys); the deal is intended to accelerate Legends' global growth and expand its technology-enabled, 360-degree platform of premium experience offerings.
-
Legends Acquires ASM Global
November 8, 2023
Media & Entertainment
Legends has acquired ASM Global from AEG and Onex to create a combined global live-events and venue services company. The transaction brings together Legends' premium hospitality, merchandise, sponsorship and venue planning capabilities with ASM Global's venue management and event booking network to expand geographic reach, service offerings, and scale across sports, entertainment and conventions.
-
Genius Brands Acquires WOW! Unlimited Media
October 27, 2021
Media & Entertainment
Genius Brands International (NASDAQ: GNUS) has entered into a definitive agreement to acquire WOW! Unlimited Media Inc. for approximately US$53 million in cash and stock, creating a combined animation and digital media company. The deal adds WOW!'s Frederator and Mainframe studios, a large YouTube network and contracted production backlog, expanding Genius Brands' production capacity, audience demographics and monetization channels.
-
Activision Acquires Barcelona-Based Mobile Studio Digital Legends
October 28, 2021
Media & Entertainment
Activision has acquired Barcelona-based mobile game developer Digital Legends, adding the studio to its roster of internal mobile development teams to support an unannounced Call of Duty mobile title. Terms were not disclosed; Digital Legends will help expand Activision’s mobile development capabilities and talent pool.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.